HOW TO MAKE A MOODBOARD
I’m gonna walk you through how to make a moodboard in Adobe InDesign. You can use Illustrator and Photoshop using the kind of similar process, but I’m gonna show you in InDesign.
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WHAT IS A MOODBOARD
So what is a moodboard? A mood board is a collection of imagery, be it illustration or photography, typography and color, to evolve an idea, to present a concept, a feel, a mood, to other people.
For this tutorial, my moodboard theme is gonna be florals, but you can apply what I’m gonna show you to anything theme you choose, from character design to interior design. Anything. So here’s where we’re gonna start.
To start off with, I’d create this mood board in whatever software you’re most comfortable designing in. The most common softwares to produce moodboards in are Illustrator, Photoshop, or InDesign, all of those softwares. And in each of them, the process is very similar.
We’re gonna be using InDesign in today’s tutorial. It’s perfect. It’s a graphic design software for the purpose of manipulating imagery photography illustration, typography and color. Very easy and intuitive to use. Once you’ve got your initial design, you’ve got a page design layout laid out, you can duplicate that, which makes it a lot easier for all the rest of the pages. So all you’re essentially doing is creating one page layout, then finding your source material or your imagery you wanna use for your moodboard, then populating the rest of the pages. You might tweak the design on some pages, but essentially you’ve got the same page multiple times using different photography or illustration or typography.
You can also use it for outputting PDFs and JPEGs at different resolutions. So if you’ll want it output for web, 72 DPI, you can output jackets in PDFs. If you wanna output for print, 300 DPI, it’s great for that. So let’s dive.
Okey-dokey. Let’s get started. So first up, we’re gonna head over to Pinterest and look for florals. What comes up for florals? So we’ve got some nice florals which would look good in our moodboard. All right, like a mixture of this. I like my tabs. I do like my tabs. So we’re gonna head over to this one, and we’re also gonna check out … I like that one, even though it hasn’t have that much color. This one’s sweet, on the wall.
So I’m basically just kind of searching for the best floral imagery that I possibly can get. Wild florals. And I’m also gonna throw a little bit of … Let’s just have a look at … Oh, this is sweet, so let’s have a look. It’s a bit average when I look at it big. That one. That one’s sick. That one’s super sick. Let’s have a look at what else comes up underneath. That looks sweet on that wall. The wall art’s awesome It’s amazing wall art. This one’s pretty sweet. This one and this one. Let’s have a look. That was the one. I really like this. And then let’s have a look what else. There’s some. This is sweet. These are super sweet. This is sweet. I’m just gonna … What I was gonna say earlier is I’m just gonna check out … I don’t wanna go there. I’m just gonna check out Camilla Frances prints, ’cause she does some good florals, and she’s got tons of stuff on Pinterest. I don’t know how so much of her stuff got on Pinterest, but it did. So let’s have a quick look.
We’ll go over to Instagram in a second as well. So I’m just gonna look up Camilla Frances … faces … Frances prints, and there’s tons of Camilla Frances prints. So … face. We’re looking for a floral there. A lot of palms. A lot of tropical. Yeah, let’s go for this one and this one, and this one also, for our moodboard. This one’s sick. And this one’s super sick, and it fits a bit more with what the other ones I’d selected. So let’s just get started. That one.
So there looking good. So we’ve gathered at Pinterest inspiration. So now I’m gonna head over to Instagram. And so, Instagram. First up, I’m gonna go to Clover Robin. Clover Robin. Because I’ve got some … She’s got cut … She does cut paper and she does some awesome florals, so I just thought … She’s the first person that came to mind. That’s pretty cute. What else? This is sweet. So I’m gonna have to take pictures of those, because I can’t drag it off of Instagram.
And then we’re also gonna look for florals on painting. So let’s do #floralpainting. See what comes up. It’s not really working That one’s pretty sweet, the watercolor. That one’s beautiful. Yeah. That’s a … I was actually just gonna search for her work. I’m gonna … Oops. I don’t want those tags coming up. But her floral paintings are amazing. So let’s have a look at that one.
And next, get a picture of that, see what hers is like, ’cause she’s got some beautiful work. These are sweet. They’re not florals, but they’re sweet. Oh, okay. And this is kind of sweet, so … There’s a lot of that watercolor feel. It’s not floral, but it’s a start. We’ll get back to that. What’s her name? Go get …
And what else? That one. Okay, that’s enough for the florals. I collected a few there, and that’s where I’d normally head to, Pinterest and Instagram.
CREATING A MOODBOARD IN ADOBE INDESIGN
So lets get started. So we’re here in InDesign. I’ve set up a template, basically, just an outline for where all the boxes are gonna be, and I’m gonna call this one Floral Mood for our template. And then these are just boxes that can be made whatever size you want them to be. I might actually just … ‘Cause everything’s snapping, snapping to the side, so I might just change that so there’s no grid. There’s just all imagery. And then what I’m gonna do is just place, which is Apple-D, and place the imagery in these. Let’s have a look in these boxes.
I just placed imagery in these boxes. I kind of like … That’s looking pretty sweet. I’ve got navy in there, so what else have we got? I’m gonna use that, with the charcoal. Then, Apple-D. What else we got? No, I don’t wanna … Classic florals. We’ve got that. I’m actually gonna make that, put that in the big one. That’s good. And what are we gonna choose for this one? Yeah, definitely. No, actually. I think I’d choose that one for it. That one’s sick.
And, for our last box, let’s … What are we gonna choose for that one? That one’s sweet. So we’ve got that gold in there. Let’s just reduce that a little bit.
Okay. So there’s our moodboard. I might just turn that around. Looks good.
So next, I’m gonna do some … a color palette to go with it. So I’m just gonna pick … I’ve just gotta get rid of the outline, and then copy. Let’s do five colors, pick five colors from … from the colors of the imagery. We’ll pick a pink. We’ll pick charcoal. We’ll pick a gray, a kind of blue, and a green. I just got rid of the charcoal. So let’s pick that green. I pick the green there and that’s our colors.
So this is kind of just a simple way to get … to quickly get an overview of the concept. So we’ve got classic florals, we’ve got the use of green, charcoal, pink, green, and blues. And it creates a bit of a mood for where we … Like, if this was for inspiration for a new artwork that it was gonna go in someone’s house for an interior design, or if it was inspiration for a new wallpaper or couch upholstery. It’s a starting point for where to go to. So, from this, we might go, “Oh, okay, the gold is really standing out, and this type of floral works really well. So let’s make this our key imagery, and then get more.” So what we might do is make a new page. Let’s duplicate that spread. But then delete everything but that one image. And reset.
And then, so we start off with just, with this image. And then we go back to Pinterest and look for gold imagery. So, Pinterest. And type in what we had on that gold floral. So that’s bringing up diamonds and stuff. We didn’t really want that, but this … Like this is perfect. This is awesome. It’s a version of what we want. And it’s quite beautiful. It’s great.
What else have we got? We’ve got tattoos. You don’t get many gold tattoos, so … It’s pretty, but it’s not quite there. This works, ’cause it’s using the … it’s got the same colors in there. It’s a shame it’s just on the outside, but it works ’cause it’s got the gold and green. And so, yeah. Like if we go back there …
So now we’ve got … I’ll just reduce it a bit more. And so then, let’s see if we can … What was the other picture? This one, it’s not quite big enough. The imagery isn’t big enough, but … That’s a shame. We could use it, it’s just … Well, we could just use that piece. We’d use that and copy, paste. Bring another image in.
But you see where I’m going. It’s kind of the development of an idea, the development of an inspirational set of images to align with what you’re producing.
Here’s that gold again that we used. I think we use that again. Where is it? And we need, kind of need two more images, just to get this page popping. I think that’s it for gold floral. So if we use gold … gold flowers instead. That’s sweet. And then I’m gonna use these. These aren’t flowers, but you’ve got … Well, we focused on the gold. So we’ve moved on from the original. So this be here. It’s not perfect, but it’s moving towards where I want it to move to. It’s established.
That’s not … It’s got the gold in there. It’s kind of cool. And then the … What’s our final image was that kind of, that kind of Japanese image.
So there we go. It’s a graduation. So we start off with this page, okay? We’re gonna go with this, this golden kind of floral, and then we move it on again. And then we’d probably change the colors in this, so that they suit … ‘Cause we’ve not got the pinks in here. We might choose more of these kind of green tones. So green, plus a little bit of gray, blue, and green. This blue. So I like to … For some reason, I just like to have the colors in kind of graduation, ’cause that may be … Maybe, for this one, I might just pick a lighter … It may not be in the palette, but I might just make it that, a little bit lighter so it’s graduating.
So that’s … Yeah, that’s where we’re at. That’s how I create a moodboard. To output this moodboard now, we will go over to File and Export. And then, immediately, Exports is PDF. But you can choose as a JPG as well. So let’s start off with PDF to save. ‘Cause I’ve got the settings 72 and 150, that I’ve saved as custom settings, but the smallest file size is normally 72, and then this press quality and high quality is 300 dpi.
So let’s have a look. 300 compression and 300 dpi, see? And so that’ll print it. That’ll export every page into a multi-page PDF at the resolution that you want it to output. So that’s 72. We can have it at 150 or we can have it at high quality 300.
If you want to export to JPEG, it does a similar kind of … It has a similar kind of menu, and you can print out all pages or just one page. And you can just print it out as spreads or just singular pages, which joins the pages together like a book. And you can select your dpi to 72, 150, 300. And that’s how you export from InDesign.
So I hope this tutorial has helped you drag your next moodboard. Be sure to download our textile design cheat sheet. The link is in the description. So subscribe to our channel, why don’t you? It’d be nice. Smash that! The Like button like you don’t know what’s going on. And, yeah, it’d be nice.
See ya! Actually, see you in the next video. See ya!