MB&F (Maximilian Büsser and Friends) was founded in July 2005 in Geneva, Switzerland by Maximilian Büsser. The company specialises in small-series, concept-type watches - referred to as Horological Machines (HM series) and Legacy Machines (LM series). MB&F launched its first watch, HM1, in 2007. The company positioned its timepieces explicitly as kinetic art and established the M.A.D. Gallery (Mechanical Art Devices) in Geneva in 2011 as an art gallery context for displaying the watches alongside mechanical art by other artists. In 2024, Chanel acquired a 25% stake for an undisclosed sum; Büsser retained majority ownership at 60%, with Serge Kriknoff holding 15%. YAML parent_company "chanel" - Chanel holds a 25% minority stake (not majority); pipeline artefact from chanel.md source; YAML preserved as found. YAML location "United States" is incorrect - MB&F is headquartered in Geneva, Switzerland; YAML preserved as found.

Maximilian Büsser leads all creative direction. Each watch model is developed as a unique creative brief - described by Büsser as art-object creation rather than product development. The M.A.D. Gallery framework allows MB&F to exhibit alongside sculptors, kinetic artists, and mechanical artists - indicating an artistic design ethos rather than fashion or textile-adjacent positioning.

MB&F (Maximilian Büsser and Friends). Founded July 2005, Geneva, Switzerland. Founder and majority owner: Maximilian Büsser (60%). Chanel: 25% stake (from 2024). Serge Kriknoff: 15%. Website: mbandf.com. Instagram: @mbandf. Facebook, YouTube documented in YAML. About, careers, press/media centre, contact URLs documented in YAML. YAML retail_categories lists "Activewear, Watches, Lingerie" - watches is correct; activewear and lingerie are incorrect for MB&F; YAML preserved as found. YAML categories "Fashion" is incorrect - MB&F is luxury horology; YAML preserved as found.

Two primary collections:

• Horological Machines (HM series): Futuristic concept watches - biomorphic cases, dual hemisphere displays, flying tourbillons, unusual power reserve indications. Notable: HM1 (2007), HM4 Thunderbolt (2010), HM6 (2016, rounded biomorphic case, flying tourbillon, twin turbine winding), HM10 Bulldog (2020), HM12
• Legacy Machines (LM series): More traditionally-proportioned round-cased watches with visible, architecturally composed movements. Notable: LM1 (2011), LM Perpetual (2015, perpetual calendar developed by Stephen McDonnell), LM FlyingT (2019, first ladies' watch, vertical movement architecture, 50° tilted dial), LM Sequential EVO (2022, dual chronograph, GPHG Aiguille d'Or)

2018: patent granted for perpetual calendar mechanism that automatically corrects at end of months with fewer than 31 days. YAML market_categories: luxury (correct); menswear (peripheral - luxury watches primarily male-marketed, though LM FlyingT is the first documented ladies' model).

YAML parent_company "chanel" - Chanel holds a 25% minority stake (not majority); pipeline artefact from chanel.md source; YAML preserved as found. YAML location "United States" is incorrect - MB&F is headquartered in Geneva, Switzerland; YAML preserved as found. M.A.D. Gallery locations: Geneva (2011), Taipei (2015). MB&F sells through its own gallery spaces and authorised luxury retail partners. No licensing agreements documented in source.

MB&F operates in the ultra-niche segment of independent Swiss luxury watchmaking, producing small series of concept watches. The M.A.D. Gallery (Geneva 2011, Taipei 2015) positions the brand within an art/design context rather than conventional retail. Awards: GPHG Best Concept and Design Watch (HM4 Thunderbolt, 2010); GPHG Best Men's Watch and Public Prize (LM1, 2012); Red Dot Best of the Best (HM6, 2015); GPHG Best Calendar Watch (LM Perpetual, 2016); GPHG Best Ladies Complication (LM FlyingT, 2019); GPHG Aiguille d'Or - top prize (LM Sequential EVO, 2022). Founder Maximilian Büsser received the Gaïa Prix Entrepreneurship award in 2018.

MB&F is peripheral to surface pattern design in the conventional sense (textile, print, repeat pattern). Its relevance is as a luxury object design entity whose aesthetic language operates in three-dimensional form rather than two-dimensional surface:

• Watch case as sculptural surface: Each Horological Machine is conceived as a sculptural object; the case surfaces, domes, shields, and turbines constitute three-dimensional surface design at a high-precision, high-concept level
• Futuristic/sci-fi aesthetic: MB&F's visual language - biomorphic cases, retractable shields, dual-dome displays - has established a distinct luxury product surface aesthetic associated with mechanical art
• M.A.D. Gallery positioning: By framing watches as kinetic art within a gallery context, MB&F explicitly connects luxury horology to art and design disciplines - including surface and object design
• Chanel investment (2024): The 25% stake by Chanel brings MB&F into direct relationship with one of the most significant fashion surface design ecosystems; convergence point between watchmaking and fashion brand surface identity
• YAML category "Fashion" is incorrect: MB&F is luxury horology; YAML preserved as found