Alice Purling (Alice Purl Studio) is a London-based freelance print designer with over five years of industry experience. She specialises in painterly, fine art-inspired prints for fashion, bringing a handcrafted quality to commercial print design.








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Alice Purling (Alice Purl Studio) is a London-based freelance print designer with over five years of industry experience. She specialises in painterly, fine art-inspired prints for fashion, bringing a handcrafted quality to commercial print design. Her work has been selected by leading London print studios and is recognised for painterly originality. She has worked both in-house and as a freelancer, adapting to different brand identities while maintaining a consistent expressive style.
Purling's aesthetic is rooted in traditional painting and drawing, translated into fashion-forward prints. Portfolio titles - J.W. Turner-inspired seascapes, Abstract Monotones, Artistic Garden, Maximalist Tropics, Rainforest Brief - suggest a range spanning fine art influence and trend-driven commercial output. The portfolio features gestural, expressive compositions with a handcrafted surface quality.
Combines traditional painting and drawing with a contemporary eye for colour and composition. Works across media, blending techniques in each piece. Portfolio spans fashion and interior briefs (SS24 season naming convention). Collaboration with @& Repeat Studio is documented on her website. Open to freelance commissions.
London-based with over five years of print design experience, working in-house and freelance. Portfolio dated from 2018 to 2026 with consistent seasonal brief production. Available for freelance commissions from brands seeking unique, hand-painted textile designs.
The portfolio features painterly print work across florals (trend-driven and fine art-inspired), tropical and rainforest motifs, landscape abstracts (seascapes, layered landscapes), and abstract monotone compositions. The seasonal brief structure (SS24, Trans 2023) indicates trend-aligned commercial production. Work is characterised by a painterly, handcrafted finish.













Alice Purling (Alice Purl Studio) is a London-based freelance print designer with over five years of industry experience. She specialises in painterly, fine art-inspired prints for fashion, bringing a handcrafted quality to commercial print design.
Style and Aesthetic Purling's aesthetic is rooted in traditional painting and drawing, translated into fashion-forward prints. W. Turner-inspired seascapes, Abstract Monotones, Artistic Garden, Maximalist Tropics, Rainforest Brief - suggest a range spanning fine art influence and trend-driven commercial output.
Pattern Focus The portfolio features painterly print work across florals (trend-driven and fine art-inspired), tropical and rainforest motifs, landscape abstracts (seascapes, layered landscapes), and abstract monotone compositions.
Alice Purling works across womenswear and home decor.
Techniques and Tools Combines traditional painting and drawing with a contemporary eye for colour and composition. Works across media, blending techniques in each piece. Portfolio spans fashion and interior briefs (SS24 season naming convention). Collaboration with @& Repeat Studio is documented on her website.
Use the contact links on this profile to reach Alice Purling directly about your brief, timeline and budget.
Career Path London-based with over five years of print design experience, working in-house and freelance. Portfolio dated from 2018 to 2026 with consistent seasonal brief production. Available for freelance commissions from brands seeking unique, hand-painted textile designs.
Alice Purling is a Textile Designer. Browse their portfolio and contact them for projects.