Bucharest-based illustrator and character designer working under the brand CuteOshenii. Andra Badea creates character-driven illustration for advertising, publishing, editorial, and surface design.
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Bucharest-based illustrator and character designer working under the brand CuteOshenii. Andra Badea creates character-driven illustration for advertising, publishing, editorial, and surface design. A former art director with documented clients including TED, Canon, Glovo, and IKEA, she brings commercial brief experience to illustration projects across multiple disciplines.
Whimsical, character-led illustration with graphic clarity. The portfolio features bold flat-colour compositions featuring illustrated figures and decorative motifs, with seasonal and conceptual themes. Style bridges advertising illustration and surface pattern, suited to kids, gifting, and stationery markets.
Digital illustration with an advertising art direction background. Deliverables include animated stickers, poster illustration, surface patterns, children's book illustration, mural painting, and editorial work. Skilled in brief interpretation, feedback, and deadline management.
Advertising (Canon Romania, Glovo), publishing (children's books, theatre posters), surface design, and editorial. Instagram bio cites TED, Canon, Glovo, and IKEA as clients. The portfolio features merch and product applications. Open to brand collaborations worldwide.
Former advertising art director who transitioned to independent illustration. Career includes advertising agency work, a documented collaboration with Adidas Originals, office mural painting for Glovo, and children's book illustration for Arcub (Sri-Lankan Folk Tales). Founded CuteOshenii as the commercial illustration practice.
Surface pattern work is character and motif-led. The portfolio features illustrated figures and seasonal compositions - including a Halloween collection and botanical character work - suitable for kids, gifting, and stationery applications. Also documented: BumbagR textile pattern collaboration.
Bucharest-based illustrator and character designer working under the brand CuteOshenii. Andra Badea creates character-driven illustration for advertising, publishing, editorial, and surface design.
Style and Aesthetic Whimsical, character-led illustration with graphic clarity. The portfolio features bold flat-colour compositions featuring illustrated figures and decorative motifs, with seasonal and conceptual themes.
Pattern Focus Surface pattern work is character and motif-led. The portfolio features illustrated figures and seasonal compositions - including a Halloween collection and botanical character work - suitable for kids, gifting, and stationery applications. Also documented: BumbagR textile pattern collaboration.
Markets and Clients Advertising (Canon Romania, Glovo), publishing (children's books, theatre posters), surface design, and editorial. Instagram bio cites TED, Canon, Glovo, and IKEA as clients. The portfolio features merch and product applications. Open to brand collaborations worldwide.
Techniques and Tools Digital illustration with an advertising art direction background. Deliverables include animated stickers, poster illustration, surface patterns, children's book illustration, mural painting, and editorial work. Skilled in brief interpretation, feedback, and deadline management.
Use the contact links on this profile to reach Andra Badea directly about your brief, timeline and budget.
Career Path Former advertising art director who transitioned to independent illustration. Career includes advertising agency work, a documented collaboration with Adidas Originals, office mural painting for Glovo, and children's book illustration for Arcub (Sri-Lankan Folk Tales).
Andra Badea is a Illustrator. Browse their portfolio and contact them for projects.