Andrea Hurley is a surface pattern designer and illustrator based in regional Victoria, Australia, operating as Bird & Blossom Design Studio. She creates colourful, illustration-led designs for licensing across textiles, stationery, and homewares, and is represented by Illustrate It Agency.
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Andrea Hurley is a surface pattern designer and illustrator based in regional Victoria, Australia, operating as Bird & Blossom Design Studio. She creates colourful, illustration-led designs for licensing across textiles, stationery, and homewares, and is represented by Illustrate It Agency. Her work is stocked across eleven Australian independent retailers, with original products available through her own studio shop.
Bird & Blossom's work is warm, expressive, and grounded in hand-made character. The studio describes its positioning as "environmentally inspired art," and selected Instagram pattern images suggest nature-led compositions - florals, botanicals, and organic motifs - with rich, painterly colour handling. The aesthetic bridges hand-drawn warmth and refined digital execution, making it well-suited to fabric, homewares, and stationery applications.
Hurley works fluidly between gouache painting and digital illustration in Procreate, often alternating between the two within a single project. Gouache provides tactile expressiveness and hand-drawn nuance; digital work enables precision layering and repeat development. Together, they create what she describes as "a balance between spontaneity and control" - the defining quality of the studio's output.
Bird & Blossom targets textiles, stationery, home décor, and womenswear markets. The studio is represented by Illustrate It Agency for licensing. Retail distribution spans eleven Australian stockists including Hattie and the Wolf (Ballarat), The Presentation Place (Williamstown), Arthouse Industries (Port Macquarie), Bohemian Sundays (Peregian Beach), and Wildfire Blooms (Alice Springs). Selected placement images from Instagram suggest work appearing on fashion apparel, tote bags, and printed goods.
Hurley discovered pattern design through graphic design studies. Learning repeat construction was an early turning point, but translating her own illustration style into that format deepened the practice - pushing her to consider how artwork "interacts, flows, and tells a story across a surface." She built Bird & Blossom Design Studio from this foundation, developing a collection-based design model suited to multi-product licensing.
Hurley works in collections rather than individual prints - each set structured around a hero print, coordinating patterns, and complementary colourways. This approach is designed for versatility across product categories while maintaining a cohesive aesthetic. Selected Instagram pattern images suggest floral and botanical motifs with warm, painterly colour handling. Target substrates include fabric, wallpaper, stationery, and homewares.
Full portfolio is password-protected; available on request by email.
Andrea Hurley is a surface pattern designer and illustrator based in regional Victoria, Australia, operating as Bird & Blossom Design Studio. She creates colourful, illustration-led designs for licensing across textiles, stationery, and homewares, and is represented by Illustrate It Agency.
Style and Aesthetic Bird & Blossom's work is warm, expressive, and grounded in hand-made character.
Pattern Focus Hurley works in collections rather than individual prints - each set structured around a hero print, coordinating patterns, and complementary colourways. This approach is designed for versatility across product categories while maintaining a cohesive aesthetic.
Markets and Clients Bird & Blossom targets textiles, stationery, home décor, and womenswear markets. The studio is represented by Illustrate It Agency for licensing.
Techniques and Tools Hurley works fluidly between gouache painting and digital illustration in Procreate, often alternating between the two within a single project. Gouache provides tactile expressiveness and hand-drawn nuance; digital work enables precision layering and repeat development.
Portfolio and Presence Full portfolio is password-protected; available on request by email.
Career Path Hurley discovered pattern design through graphic design studies. " She built Bird & Blossom Design Studio from this foundation, developing a collection-based design model suited to multi-product licensing.
Andrea Hurley is a Surface Pattern Designer. Browse their portfolio and contact them for projects.