Daniela Hughes, known as Dannie, is a self-taught surface pattern designer based in the South African Midlands. Originally from Germany, she spent 20 years working as a veterinarian before pivoting to pattern design. Her commercial work is available through Spoonflower, where she maintains a substantial catalogue of over 668 fabric and 622 wallpaper designs.

Dannie's aesthetic is joyful, colourful, and energetic. Her catalogue spans florals, butterflies, gingham checks, polka dots, retro geometric patterns, cottage core motifs, Scandinavian floral fields, and tropical themes. The portfolio features bold, clear repeat structures with strong colour contrast and playful motif variety - designed to be uplifting and accessible.

Self-taught digital pattern designer. Specific tools not documented publicly, but her Spoonflower output reflects a proficient digital repeat workflow.

Print-on-demand via Spoonflower - custom fabric and wallpaper available to consumers. Her broad catalogue suits children's, home, and novelty apparel categories. Colour and scale changes available on request.

Born and raised in Germany, Daniela spent 21 years living in the South African Midlands with her husband, two sons, and animals. After a 20-year career as a veterinarian, she turned to pattern design as a second creative practice, teaching herself drawing and repeat structures over approximately two years. She has built a large Spoonflower catalogue in that time.

Florals, butterflies, gingham, polka dots, retro geometric, Scandinavian florals, cottage core, and tropical prints. The portfolio features bright, structured all-over repeats with high colour saturation and joyful character.