Emma Sowerby is a Liverpool-based freelance print and pattern designer operating under the studio name Fig and Hue. With over a decade of professional experience since graduating from Leeds Arts University in 2012, she works across home interiors, children's print, and stationery.








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Emma Sowerby is a Liverpool-based freelance print and pattern designer operating under the studio name Fig and Hue. With over a decade of professional experience since graduating from Leeds Arts University in 2012, she works across home interiors, children's print, and stationery. All work is designed and printed in the UK.
Sowerby is best known for delicate watercolour florals with an organic, textured quality. Her portfolio extends to illustrative children's print and stationery styles. A naturally organic aesthetic and love of texture remain central to her creative process. Selected patterns confirm loose watercolour compositions - florals with soft edges and layered colour work.
Primarily hand-painted, with digital elements now incorporated into the process. Skills include painting, pattern design, colour theory, market adaptation, and client collaboration. 10+ years of professional freelance experience.
Works with UK brands and some international clients (specific names not documented). Markets served: home interiors, children's print, and stationery. The portfolio features application to printed goods and textile contexts.
Sowerby graduated from Leeds Arts University in 2012 and began her freelance career immediately, building a UK and international client base over the following decade. She works from Liverpool.
Watercolour florals form her signature output - loose, organic, multi-petal compositions in soft colour palettes. Secondary capability in illustrative children's print and stationery patterns. Selected patterns confirm a consistent watercolour-led style across floral and nature motifs in both flat and tonal applications.













Emma Sowerby is a Liverpool-based freelance print and pattern designer operating under the studio name Fig and Hue. With over a decade of professional experience since graduating from Leeds Arts University in 2012, she works across home interiors, children's print, and stationery.
Style and Aesthetic Sowerby is best known for delicate watercolour florals with an organic, textured quality. Her portfolio extends to illustrative children's print and stationery styles. A naturally organic aesthetic and love of texture remain central to her creative process.
Pattern Focus Watercolour florals form her signature output - loose, organic, multi-petal compositions in soft colour palettes. Secondary capability in illustrative children's print and stationery patterns.
Markets and Clients Works with UK brands and some international clients (specific names not documented). Markets served: home interiors, children's print, and stationery. The portfolio features application to printed goods and textile contexts.
Techniques and Tools Primarily hand-painted, with digital elements now incorporated into the process. Skills include painting, pattern design, colour theory, market adaptation, and client collaboration. 10+ years of professional freelance experience.
Use the contact links on this profile to reach Emma Sowerby directly about your brief, timeline and budget.
Career Path Sowerby graduated from Leeds Arts University in 2012 and began her freelance career immediately, building a UK and international client base over the following decade. She works from Liverpool.
Emma Sowerby is a Surface Pattern Designer. Browse their portfolio and contact them for projects.