Found is a London print design studio based in Hackney Wick, led by Sophie Dakin, who brings 16 years of international sales and trend-direction experience to the studio's seasonal print and colour direction. A team of in-house designers produces a rotating, weekly slate of exclusive designs for the womenswear, menswear, kids, active, and swim markets.








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Found is a London print design studio based in Hackney Wick, led by Sophie Dakin, who brings 16 years of international sales and trend-direction experience to the studio's seasonal print and colour direction. A team of in-house designers produces a rotating, weekly slate of exclusive designs for the womenswear, menswear, kids, active, and swim markets. Fabric artwork is printed in the UK.
Pattern Cloud selections show tropical and botanical florals, traditional hand-painted florals, tribal/geometric maximalist prints, ditsy and abstract scatter repeats, and an engineered placement floral - a trend-forecasting range built around seasonal colour and print direction for fashion.
The portfolio shows a deliberately broad stylistic range rather than one house look: bold, linework-driven tropical botanicals in saturated colour blocking; loose, traditional hand-painted florals in soft archive-style palettes; tribal-influenced maximalist florals layered over geometric motifs; ditsy and abstract dot-scatter repeats; and an engineered, jacquard-style placement floral suited to eveningwear. The range reflects a studio built to serve multiple seasonal briefs across several markets rather than a single signature aesthetic.
Selected images span hand-painted botanical work alongside precise, engineered placement and geometric repeats, consistent with the studio's description of designers combining "a variety of different skills and techniques."
Found licenses original, exclusive print designs on a weekly basis to womenswear, menswear, kids, active, and swim brands; artwork is produced and printed to order in the UK. No specific clients are documented.
Founded around Sophie Dakin's 16-year background in international sales and trend direction, Found operates as a London-based studio (Hackney Wick, East London) producing trend-led seasonal prints rather than a single designer's personal body of work.













Found is a London print design studio based in Hackney Wick, led by Sophie Dakin, who brings 16 years of international sales and trend-direction experience to the studio's seasonal print and colour direction.
Pattern Focus Pattern Cloud selections show tropical and botanical florals, traditional hand-painted florals, tribal/geometric maximalist prints, ditsy and abstract scatter repeats, and an engineered placement floral - a trend-forecasting range built around seasonal colour and print direction for fashion.
Markets and Specialties womenswear menswear kids active swim
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Clients and Commercial Positioning Found licenses original, exclusive print designs on a weekly basis to womenswear, menswear, kids, active, and swim brands; artwork is produced and printed to order in the UK. No specific clients are documented.
Use the contact links on this profile to reach Found directly about your brief, timeline and budget.
Studio Background Founded around Sophie Dakin's 16-year background in international sales and trend direction, Found operates as a London-based studio (Hackney Wick, East London) producing trend-led seasonal prints rather than a single designer's personal body of work.
Found is a Textile Design Studio. Browse their portfolio and contact them for projects.