Gemma Helm is a UK-based (Cornwall) freelance surface pattern, textile, and tile designer operating as Gemma Lofthouse Designs. She works across commissions, collaborations, design team support, and her own GLD Pattern Library - a catalogue of ready-to-purchase exclusive pattern designs. Services span surface pattern, textile design and material sourcing (print, embroidery, wovens), tile design, trend research and colour analysis, and creative direction for brands in the homewares and interiors sector.

The portfolio features a commercially versatile design range positioned for the interiors and homewares market - trend-led or brand-led, tailored per client brief. The studio's stated positioning emphasises innovation within a client-responsive framework: delivering designs suited to homewares, stationery, fashion, and tile applications across a range of aesthetics.

Designs for print, embroidery, and wovens. Experienced in tile formats - printed, hand-painted, encaustic, ceramic, and porcelain - across small and large formats including border tiles, repeating wallpaper tiles, and floor tiles. Textile work includes material sourcing from UK, European, and Asian suppliers and mills, with documented experience in upholstery product design and sourcing. Skills include painting, colour theory, trend awareness, and client collaboration.

Primary focus: homewares, interiors, and textiles. Secondary: apparel, stationery, and tile design. Offers design team support on a temporary or ongoing basis for studios and in-house teams. Non-exclusive designs available for smaller businesses via Etsy; exclusive designs through the GLD Pattern Library. Open to creative direction and consultation for new brand launches and collection development.

Based in Cornwall, UK. Practises as a freelance designer across surface pattern, textile design, tile design, and creative direction. Works with businesses ranging from small brands (non-exclusive licensing via Etsy) to established companies requiring external design team support. Trend research for the homewares and interiors sector is a documented service offering.

The portfolio features decorative repeat-ready designs positioned for interiors and homewares. Range includes prints for textiles (rugs, cushions, bedding), tile patterns (repeating wallpaper tiles, border tiles, floor tiles), and designs for apparel and stationery. Output is trend-led and brand-adaptive, with a stated commitment to tailoring each design to client needs.