HER Studio London is a female-led print design studio based in East London, launched in 2016 with an ambition to create a platform for independent creatives. The studio produces exclusive artwork for major retailers and contemporary fashion brands worldwide, specialising in womenswear, activewear, and swim, with a collective of designers working new briefs each week.

Saturated hand-painted florals, tonal ink-and-wash botanicals, checkerboard/madras plaid, and abstract/airbrushed prints, alongside a tie-dye/animal-print ikat treatment - spanning womenswear, activewear, and swim applications.

Selected pattern images support the studio's own description of a "brave approach & celebration of pattern": saturated hand-painted florals (poppies, peonies, dahlias) in warm palettes, tonal blue ink-and-wash botanicals with a folk/chinoiserie feel, a jewel-toned abstract floral wash, colourful checkerboard/madras plaid, an airbrushed abstract swirl print, and a tiger-stripe tie-dye ikat effect - a wide, trend-responsive range rather than one house look.

• womenswear
• activewear
• swim

Artwork is produced by hand across tie-dye, gouache, watercolour, ink, and pen-and-pencil detailing - visible directly in a selected process image showing a paintbrush alongside a tie-dye/ikat fabric - then delivered as fully digitised, colour-separated, seamless-repeat PSD files.

Designs are sold exclusively with original copyright to major retailers and fashion brands globally. Documented clients: Ralph Lauren, Topshop, Seafolly, Soul Cycle, Nylon Magazine, Vince Menswear, Anthropologie Home, Rebecca Taylor, DKNY, Calvin Klein, ASOS, Mango, Free People, French Connection, GAP, H&M, Never Fully Dressed, Hugo Boss, Intermix, Joe Fresh, Keds, Kookai, Melissa Odabash, Oysho, Parker NYC, Uniqlo, Victoria's Secret, and Speedo. The studio also states a sustainability goal of reducing waste and shifting clients toward digital sampling over physical fabric.

Female-led studio based in East London, launched in 2016 with the ambition to create a platform for independent, "work-hard-to-play-hard" creatives.