Jolanda Jokinen (professional name: Jolanda Kerttuli) is a Finnish illustrator and visual designer. She holds an MA in Visual Communication Design (Visual Narrative path) from Aalto University School of Arts, Design and Architecture.
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Jolanda Jokinen (professional name: Jolanda Kerttuli) is a Finnish illustrator and visual designer. She holds an MA in Visual Communication Design (Visual Narrative path) from Aalto University School of Arts, Design and Architecture. Her practice spans editorial illustration, brand illustration, poster design, and surface pattern.
Figurative, narrative-led illustration drawing from fashion, nature, pop culture, and human diversity. The portfolio features character-driven compositions with expressive, stylised figures and botanical elements. Work carries a warm, contemporary European illustration sensibility - evident in editorial commissions for Finnish fashion and culture publications.
Illustration and visual design across editorial, brand, and poster contexts. Instagram account @jolandapaintswatercolor indicates watercolor as part of practice alongside digital tools.
Editorial illustration for Finnish media and brand clients. Confirmed commissions include editorial work for Betesda-organization (Lähde magazine, 2025), Hetkinen, TULVA, Trendi, Koululainen, and Grafia. Brand illustration for PALMROTH (2024). Illustration and infographics for Reaktor (Finnish IT company, 2021). Poster design competition work including "Come to Finland."
Based in Finland with an MA from Aalto University, positioning her within a strong Scandinavian design and illustration tradition. Career spans Finnish editorial media, brand clients, and competition-led poster design.
The portfolio features figurative surface patterns with character and botanical elements, informed by fashion and nature references. Placement images indicate editorial and product contexts. Aesthetic connects to the Finnish editorial illustration tradition.
Jolanda Jokinen (professional name: Jolanda Kerttuli) is a Finnish illustrator and visual designer. She holds an MA in Visual Communication Design (Visual Narrative path) from Aalto University School of Arts, Design and Architecture.
Style and Aesthetic Figurative, narrative-led illustration drawing from fashion, nature, pop culture, and human diversity. The portfolio features character-driven compositions with expressive, stylised figures and botanical elements.
Pattern Focus The portfolio features figurative surface patterns with character and botanical elements, informed by fashion and nature references. Placement images indicate editorial and product contexts. Aesthetic connects to the Finnish editorial illustration tradition.
Markets and Clients Editorial illustration for Finnish media and brand clients. Confirmed commissions include editorial work for Betesda-organization (Lähde magazine, 2025), Hetkinen, TULVA, Trendi, Koululainen, and Grafia. Brand illustration for PALMROTH (2024).
Techniques and Tools Illustration and visual design across editorial, brand, and poster contexts. Instagram account @jolandapaintswatercolor indicates watercolor as part of practice alongside digital tools.
Use the contact links on this profile to reach Jolanda Jokinen directly about your brief, timeline and budget.
Career Path Based in Finland with an MA from Aalto University, positioning her within a strong Scandinavian design and illustration tradition. Career spans Finnish editorial media, brand clients, and competition-led poster design.
Jolanda Jokinen is a Illustrator. Browse their portfolio and contact them for projects.