Luana Adriani is the designer behind Loopyful Design, based in Reykjavík, Iceland. Originally from Italy, she moved to Iceland in 2019, where the landscape became the foundation for her creative practice.
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Luana Adriani is the designer behind Loopyful Design, based in Reykjavík, Iceland. Originally from Italy, she moved to Iceland in 2019, where the landscape became the foundation for her creative practice. She creates colourful artworks and fun giftware inspired by Icelandic nature and architecture, and is actively developing an art licensing portfolio alongside her consumer product range.
Bold, character-driven, and feel-good. Adriani describes the work as "bright pops of colour, cute doodles drawing, and a blend of freehand sketches and vector illustrations." The range spans mid-century nostalgia to contemporary kawaii, with chunky shapes and soft curves as consistent motifs. Selected Instagram patterns include dedicated Poppies and Lupines artworks - iconic Icelandic flora rendered in her graphic, illustrative style. The palette draws from Icelandic scenery: vivid greens, floral brights, and clear atmospheric colour.
Freehand sketches combined with vector illustration. Prior crafts background includes airbrush painting, engraving, jewellery making, mosaic, and cold glass finishing. Graphic design background of 12 years (Rome). Work described as a blend of freehand and vector methods suited to print, textiles, and stationery.
Giftware - postcards and mugs stocked in Reykjavík at Þjóðminjasafn Íslands (National Museum) and Borgarsögusafn Reykjavíkur (City Museum). Selected placement images confirm postcard products featuring Houses of Reykjavík and a foulard/scarf with Rowan tree design. Consumer products also on RedBubble, TeePublic, and Contrado. Art licensing portfolio in active development; open to licensing discussions.
Graphic designer for 12 years in Rome (from 2006). Prior to that, four years as a creative cold glass finisher at Aaronson Noon, London - work entered the Dan Klein and Alan J. Poole Private Collection, now held at the National Museum of Scotland. Moved to Iceland in 2019. Founded Loopyful Design, developing a giftware product line alongside a growing art licensing portfolio.
Icelandic landscape and flora - lupines, poppies, wildflowers, architectural motifs (Houses of Reykjavík). Bold, colourful repeat and placement designs with chunky shapes and hand-drawn character. Suited to print, textiles, stationery, and giftware. Developing a broader licensing portfolio with varied themes beyond Iceland.
RedBubble, TeePublic, Contrado
Luana Adriani is the designer behind Loopyful Design, based in Reykjavík, Iceland. Originally from Italy, she moved to Iceland in 2019, where the landscape became the foundation for her creative practice.
Style and Aesthetic Bold, character-driven, and feel-good. " The range spans mid-century nostalgia to contemporary kawaii, with chunky shapes and soft curves as consistent motifs.
Pattern Focus Icelandic landscape and flora - lupines, poppies, wildflowers, architectural motifs (Houses of Reykjavík). Bold, colourful repeat and placement designs with chunky shapes and hand-drawn character. Suited to print, textiles, stationery, and giftware.
Markets and Clients Giftware - postcards and mugs stocked in Reykjavík at Þjóðminjasafn Íslands (National Museum) and Borgarsögusafn Reykjavíkur (City Museum). Selected placement images confirm postcard products featuring Houses of Reykjavík and a foulard/scarf with Rowan tree design.
Techniques and Tools Freehand sketches combined with vector illustration. Prior crafts background includes airbrush painting, engraving, jewellery making, mosaic, and cold glass finishing. Graphic design background of 12 years (Rome).
Portfolio and Presence RedBubble, TeePublic, Contrado
Career Path Graphic designer for 12 years in Rome (from 2006). Prior to that, four years as a creative cold glass finisher at Aaronson Noon, London - work entered the Dan Klein and Alan J. Poole Private Collection, now held at the National Museum of Scotland. Moved to Iceland in 2019.
Luana Adriani is a Illustrator. Browse their portfolio and contact them for projects.