Masha Karpushina is a Moscow-born, London-raised illustrator and mural artist with a practice spanning illustration, art direction, and collaborative work with fashion and lifestyle brands. Her visual world is built from observation of the real and surreal - shaped by nature, human storytelling, and the multicultural fabric of London.






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Masha Karpushina is a Moscow-born, London-raised illustrator and mural artist with a practice spanning illustration, art direction, and collaborative work with fashion and lifestyle brands. Her visual world is built from observation of the real and surreal - shaped by nature, human storytelling, and the multicultural fabric of London. Documented collaborations include a fashion collection with LABRUM and a 2017 calendar project with SIRIN. Based in London.
Karpushina's work is defined by playful, colourful compositions with careful detailing, handwritten type, and expressive use of ink and watercolour. The visual register bridges figurative illustration and decorative surface work. The portfolio features illustrated patterns with a warm, hand-led character across ornamental and figurative themes.
Works primarily in ink and watercolour. Experienced in art direction and project-based collaboration across fashion and lifestyle clients. Mural work and large-format painting are established parts of the practice.
Fashion and lifestyle collaboration documented. MK x LABRUM is the documented fashion client. Portfolio spans illustration, art direction, food and drink, fashion, and calendar publishing. Open to commissions. No surface pattern licensing clients documented at this time.
Moscow born, raised and based in London. Built a practice as an illustrator, art director, and muralist. Documented collaboration: SIRIN x MK 2017 Calendar; MK x LABRUM fashion collection.
The portfolio features illustrated surface patterns with botanical, figurative, and ornamental motifs. The work has a handmade character suited to fashion, editorial, and lifestyle product applications.













Masha Karpushina is a Moscow-born, London-raised illustrator and mural artist with a practice spanning illustration, art direction, and collaborative work with fashion and lifestyle brands.
Style and Aesthetic Karpushina's work is defined by playful, colourful compositions with careful detailing, handwritten type, and expressive use of ink and watercolour. The visual register bridges figurative illustration and decorative surface work.
Pattern Focus The portfolio features illustrated surface patterns with botanical, figurative, and ornamental motifs. The work has a handmade character suited to fashion, editorial, and lifestyle product applications.
Markets and Clients Fashion and lifestyle collaboration documented. MK x LABRUM is the documented fashion client. Portfolio spans illustration, art direction, food and drink, fashion, and calendar publishing. Open to commissions. No surface pattern licensing clients documented at this time.
Techniques and Tools Works primarily in ink and watercolour. Experienced in art direction and project-based collaboration across fashion and lifestyle clients. Mural work and large-format painting are established parts of the practice.
Use the contact links on this profile to reach Masha Karpushina directly about your brief, timeline and budget.
Career Path Moscow born, raised and based in London. Built a practice as an illustrator, art director, and muralist. Documented collaboration: SIRIN x MK 2017 Calendar; MK x LABRUM fashion collection.
Masha Karpushina is a Illustrator. Browse their portfolio and contact them for projects.