Petite Fleur Studio is a UK print and pattern studio specialising in prints for children, created by illustrator and surface pattern designer Alice Potter. Alice has close to a decade's experience as an illustrator and licensed artist, with over 30 published children's books, and works across children's books, greeting cards, stationery, and patterns for toys and apparel.








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Petite Fleur Studio is a UK print and pattern studio specialising in prints for children, created by illustrator and surface pattern designer Alice Potter. Alice has close to a decade's experience as an illustrator and licensed artist, with over 30 published children's books, and works across children's books, greeting cards, stationery, and patterns for toys and apparel.
Children's surface pattern design: folk-influenced botanical florals, safari and woodland animal motifs, space/novelty conversational prints, animal-face repeats, and postage-stamp-style novelty prints, alongside softer retro floral patterns for the wider kids and gifting markets.
The portfolio shows two related visual registers: bold, folk-influenced botanical illustration credited to Alice Potter individually (dark-ground florals with heavy outline work, a safari-animal print), alongside softer studio-branded work under the Petite Fleur Studio name - retro pastel daisy florals, a folk floral border stripe, and playful novelty conversational prints (space and rocket motifs, animal-face repeats, postage-stamp motifs, a woodland harlequin/diamond grid). Colour palettes run from bright and saturated (kids animal and space prints) to soft pastel (retro florals, animal faces). Line work is consistently clean and flat-coloured with bold outlines rather than painterly shading.
Children's publishing (picture books, activity books), greeting cards, stationery/notebooks, and licensed prints for toys and apparel, per the documented client list below.
The portfolio shows flat-colour, bold-outline digital illustration throughout, rather than hand-painted or textured work.
Documented clients: Abacus Card, American Greetings, Auzou, Charlesbridge, Cottage Door Press, Igloo Books, CBeebies Magazine, YoYo Books, Harper Collins US, Papercrafter Magazine, Papyrus Cards, Magi Cards, Raleigh Bikes UK, WH Smith, Quarto Publishing, I Am A Bookworm, Hallmark US, Graphique de France, Picollina Kids, Hollan Publishing, Little Sleepies, UK Greetings, Design Design DDI, Clementoni Toys, Salariya Book Company, Pigment Productions, Greetings Island, Boots Miniclub. Selected placement images corroborate this client mix directly: a greeting card design ("Dance and Twirl / Birthday Girl"), a Halloween card ("Trick or Treat"), a children's book/notebook cover ("Snappy Ideas"), and an educational flashcard-style illustration ("Apple").
Founded by Alice Potter, an illustrator and licensed artist with close to a decade's experience and over 30 published children's books, as a dedicated print and pattern studio for the children's market.













Petite Fleur Studio is a UK print and pattern studio specialising in prints for children, created by illustrator and surface pattern designer Alice Potter.
Pattern Focus Children's surface pattern design: folk-influenced botanical florals, safari and woodland animal motifs, space/novelty conversational prints, animal-face repeats, and postage-stamp-style novelty prints, alongside softer retro floral patterns for the wider kids and gifting markets.
Markets and Specialties Children's publishing (picture books, activity books), greeting cards, stationery/notebooks, and licensed prints for toys and apparel, per the documented client list below.
Techniques and Artwork Process The portfolio shows flat-colour, bold-outline digital illustration throughout, rather than hand-painted or textured work.
Use the contact links on this profile to reach Petite Fleur Studio directly about your brief, timeline and budget.
Studio Background Founded by Alice Potter, an illustrator and licensed artist with close to a decade's experience and over 30 published children's books, as a dedicated print and pattern studio for the children's market.
Petite Fleur Studio is a Textile Design Studio. Browse their portfolio and contact them for projects.