Surface pattern designer and illustrator based in Toronto, Ontario, Canada. Specialises in original fabric prints, hand-drawn stationery designs, and licensing-ready collections.







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Surface pattern designer and illustrator based in Toronto, Ontario, Canada. Specialises in original fabric prints, hand-drawn stationery designs, and licensing-ready collections. Offers non-exclusive and exclusive licensing alongside freelance customisation for textiles, home goods, and small business products. Former technology operations professional turned full-time pattern designer.
Trend-inspired, with flat shapes given depth through textured brush strokes and strong colour use. The portfolio features bold floral and illustrated all-over repeats with warmth and a narrative quality - each collection connected by a story or set of visual concepts.
Vector-first workflow with a self-described "techie" approach. Brush textures applied digitally to add tactility and richness to flat illustration. Designs built as coherent collections where motifs connect through a central theme or narrative.
Fabrics, stationery, textiles, home goods, and small business products. Offers non-exclusive and exclusive licensing plus freelance custom pattern work. Actively building mailing list for brands and art directors seeking fresh surface patterns.
Career transition from Operations and Pre-Sales implementation roles to full-time surface pattern design, based in Toronto. Motivated by a desire to create work that brings warmth, creativity, and connection. Now developing a licensing portfolio and direct client practice.
The portfolio features bold floral repeats and illustrated all-over compositions in strong colour palettes. Vector-based with textural brush strokes for depth. Collections built around narrative - motifs connected into a cohesive visual story.













Surface pattern designer and illustrator based in Toronto, Ontario, Canada. Specialises in original fabric prints, hand-drawn stationery designs, and licensing-ready collections. Offers non-exclusive and exclusive licensing alongside freelance customisation for textiles, home goods, and small business products.
Style and Aesthetic Trend-inspired, with flat shapes given depth through textured brush strokes and strong colour use. The portfolio features bold floral and illustrated all-over repeats with warmth and a narrative quality - each collection connected by a story or set of visual concepts.
Pattern Focus The portfolio features bold floral repeats and illustrated all-over compositions in strong colour palettes. Vector-based with textural brush strokes for depth. Collections built around narrative - motifs connected into a cohesive visual story.
Markets and Clients Fabrics, stationery, textiles, home goods, and small business products. Offers non-exclusive and exclusive licensing plus freelance custom pattern work. Actively building mailing list for brands and art directors seeking fresh surface patterns.
Techniques and Tools Vector-first workflow with a self-described "techie" approach. Brush textures applied digitally to add tactility and richness to flat illustration. Designs built as coherent collections where motifs connect through a central theme or narrative.
Use the contact links on this profile to reach Tara Ritchie directly about your brief, timeline and budget.
Career Path Career transition from Operations and Pre-Sales implementation roles to full-time surface pattern design, based in Toronto. Motivated by a desire to create work that brings warmth, creativity, and connection. Now developing a licensing portfolio and direct client practice.
Tara Ritchie is a Surface Pattern Designer. Browse their portfolio and contact them for projects.