Victoria Kelland is a professional surface pattern designer based in Perth, Western Australia, specialising in print design for intimate apparel, sleepwear, and ladieswear. With a background in technical design for lingerie and swimwear brands, she brings strong commercial and technical knowledge to her pattern practice.








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Victoria Kelland is a professional surface pattern designer based in Perth, Western Australia, specialising in print design for intimate apparel, sleepwear, and ladieswear. With a background in technical design for lingerie and swimwear brands, she brings strong commercial and technical knowledge to her pattern practice. Designs are available to license privately or through Patternbank.
The portfolio features a commercially oriented print library - floral and hand-drawn prints with a clean, wearable aesthetic suited to intimate apparel and ladieswear. Work appears trend-aware, with an emphasis on versatile, highly commercial designs rather than experimental or fine art aesthetics. Micro-print scale and technical precision are documented strengths consistent with her industry background.
Skilled in design layout, scale, and technical file specifications for micro-prints - requirements developed through industry work in lingerie and swimwear. Produces print collections for direct brand licensing and through Patternbank. Technical design background covers file preparation and production standards. Responds to scale and colour variation requests within 1-3 days.
Primary markets: intimate apparel, sleepwear, ladieswear, and children's fashion. Documented employer credits include Gilly Hicks, Abercrombie & Fitch, Hollister, Rusty, KBlu, West Surfing Products, It's Now Cool Magazine, and Lottie's Eco. Open to global licensing enquiries. Patternbank profile offers Exclusive and Standard license options.
Holds a University Degree in Contour Fashion, with a graduate corsetry and lingerie collection. Worked in technical and apparel design roles for well-established fashion and surf brands including Gilly Hicks (Abercrombie & Fitch group), Hollister, and Rusty. Transitioned into independent surface pattern design, applying industry knowledge to a licensing-focused practice based in Perth, WA.
The portfolio features a floral and hand-drawn print orientation - designs scaled and constructed for intimate apparel and sleepwear micro-print requirements. Website print categories span Intimate Apparel, Sleep, Ladies, and Children. The collection library is described as "versatile, highly commercial" and positioned for direct brand licensing. No placement images selected; focus is on the pattern library itself.













Victoria Kelland is a professional surface pattern designer based in Perth, Western Australia, specialising in print design for intimate apparel, sleepwear, and ladieswear.
Style and Aesthetic The portfolio features a commercially oriented print library - floral and hand-drawn prints with a clean, wearable aesthetic suited to intimate apparel and ladieswear. Work appears trend-aware, with an emphasis on versatile, highly commercial designs rather than experimental or fine art aesthetics.
Pattern Focus The portfolio features a floral and hand-drawn print orientation - designs scaled and constructed for intimate apparel and sleepwear micro-print requirements. Website print categories span Intimate Apparel, Sleep, Ladies, and Children.
Markets and Clients Primary markets: intimate apparel, sleepwear, ladieswear, and children's fashion. Documented employer credits include Gilly Hicks, Abercrombie & Fitch, Hollister, Rusty, KBlu, West Surfing Products, It's Now Cool Magazine, and Lottie's Eco. Open to global licensing enquiries.
Techniques and Tools Skilled in design layout, scale, and technical file specifications for micro-prints - requirements developed through industry work in lingerie and swimwear. Produces print collections for direct brand licensing and through Patternbank.
Use the contact links on this profile to reach Victoria Kelland directly about your brief, timeline and budget.
Career Path Holds a University Degree in Contour Fashion, with a graduate corsetry and lingerie collection. Worked in technical and apparel design roles for well-established fashion and surf brands including Gilly Hicks (Abercrombie & Fitch group), Hollister, and Rusty.
Victoria Kelland is a Surface Pattern Designer. Browse their portfolio and contact them for projects.