Vivian Hasenclever is a Norwegian-born freelance surface pattern designer currently based in Luxembourg, having previously lived in the US, France, Switzerland, Singapore, and Spain. She has been creating surface patterns since February 2018, when she discovered the discipline through Spoonflower.








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Vivian Hasenclever is a Norwegian-born freelance surface pattern designer currently based in Luxembourg, having previously lived in the US, France, Switzerland, Singapore, and Spain. She has been creating surface patterns since February 2018, when she discovered the discipline through Spoonflower. All her work is vector, originating as hand-drawn sketches before digitalization in Adobe Illustrator. Selected Instagram images confirm a bold, colourful practice centred on whimsical animal characters and tropical botanical environments.
Bold, colourful, and playful. Hasenclever consistently describes her work as "simple, whimsical, colorful, happy." The portfolio features confident vector compositions with saturated palettes, clean outlines, and a joyful, upbeat character. Nature-inspired - whimsical animals set within tropical or fantasy botanical landscapes are a recurring theme. Each pattern aims to incorporate elements from her extensive travel and international living.
Workflow begins with hand-drawn sketches, digitalized and polished in Adobe Illustrator. All output is vector. Skills include illustration, colour theory, repeat construction, and Adobe Illustrator. Invested significantly in professional courses after entering the field in 2018.
Licensing is the primary commercial route. Active on Spoonflower and other print-on-demand platforms; designs have appeared on various products through licensing deals. Open to direct licensing inquiries.
Originally from Norway, with an international biography spanning the US, France, Switzerland, Singapore, Spain, and Luxembourg. Entered surface pattern design in 2018 via a sewing course that led to Spoonflower. Self-directed learning through professional courses and extensive practice. Press features include: Origin Magazine (Summer 2020, Vol. 42; Spring 2021, Vol. 45 - three full pages), Uppercase Magazine Surface Pattern Design Guide (April 2021, issue 49), Love Patchwork & Quilting Magazine Spoonflower Spotlight (March 2021, issue 96), Spoonflower Designer Spotlight Blog (January 2020).
The portfolio features whimsical animals in tropical or nature-themed settings, alongside botanical all-overs. Bold vector colour and confident, clean line work are characteristic. Tropical foliage, fantasy creatures, and cheerful surface density are consistent across the selected image set. The stated aim is to make patterns "just as fun to look at as it is to work on."













Vivian Hasenclever is a Norwegian-born freelance surface pattern designer currently based in Luxembourg, having previously lived in the US, France, Switzerland, Singapore, and Spain. She has been creating surface patterns since February 2018, when she discovered the discipline through Spoonflower.
Style and Aesthetic Bold, colourful, and playful. " The portfolio features confident vector compositions with saturated palettes, clean outlines, and a joyful, upbeat character. Nature-inspired - whimsical animals set within tropical or fantasy botanical landscapes are a recurring theme.
Pattern Focus The portfolio features whimsical animals in tropical or nature-themed settings, alongside botanical all-overs. Bold vector colour and confident, clean line work are characteristic. Tropical foliage, fantasy creatures, and cheerful surface density are consistent across the selected image set. "
Markets and Clients Licensing is the primary commercial route. Active on Spoonflower and other print-on-demand platforms; designs have appeared on various products through licensing deals. Open to direct licensing inquiries.
Techniques and Tools Workflow begins with hand-drawn sketches, digitalized and polished in Adobe Illustrator. All output is vector. Skills include illustration, colour theory, repeat construction, and Adobe Illustrator. Invested significantly in professional courses after entering the field in 2018.
Use the contact links on this profile to reach Vivian Hasenclever directly about your brief, timeline and budget.
Career Path Originally from Norway, with an international biography spanning the US, France, Switzerland, Singapore, Spain, and Luxembourg. Entered surface pattern design in 2018 via a sewing course that led to Spoonflower. Self-directed learning through professional courses and extensive practice.
Vivian Hasenclever is a Surface Pattern Designer. Browse their portfolio and contact them for projects.